BusinessFeb 15, 2026·6 min read

How SuperDealz Helped 100+ Merchants Increase Footfall by 40%

Real case studies from local businesses that transformed their customer acquisition through hyperlocal deals.

PS

Priya Sharma

Head of Merchant Success

Since launching SuperDealz, we've partnered with over 100 local merchants across Bangalore. The results have exceeded even our most optimistic projections — an average 40% increase in new customer footfall within the first 90 days.

Case Study: Brew & Bite Café, Koramangala

Brew & Bite was a beloved neighbourhood café struggling to attract customers beyond their regular crowd. Their owner, Rajesh, listed a simple deal: "Buy 1 Get 1 Free on all beverages, Mon–Wed, 2–5 PM."

Within two weeks, the deal was claimed 340 times. More importantly, 68% of those redemptions came from first-time visitors. Rajesh reported that roughly 40% of those new customers returned within a month — without any deal incentive.

"SuperDealz didn't just bring me customers for a day. It introduced my café to people who now come every week," Rajesh told us.

Case Study: GlowUp Salon, Indiranagar

GlowUp had excess capacity on weekday mornings. They offered a 30% off deal on haircuts between 10 AM–1 PM. The deal generated 220 redemptions in the first month, filling 85% of their previously empty morning slots.

The key insight? Time-targeted deals don't just drive traffic — they shift demand to where merchants need it most.

The Pattern We're Seeing

Across our merchant base, three strategies consistently deliver the best ROI:

1. Off-peak deals — Filling empty slots costs merchants almost nothing but generates incremental revenue.

2. First-time visitor incentives — Merchants who target new customers see the highest long-term retention.

3. Loyalty stacking — Deals that combine with SuperDealz loyalty points create a compounding retention loop.

Your Store Could Be Next

If you're a local business owner looking to drive footfall, we'd love to chat. Visit our Partner page to get started.

PS

Priya Sharma

Head of Merchant Success

Published Feb 15, 2026

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